Commodification Of Self

Let’s begin with something counterintuitive: in an era dominated by the digital, where personal brands are built and dismantled at the whim of algorithms, one of the most indispensable tools you can possess is. . .

A brand, at its inception, is not a product. It is a person. It is you. Everything else—the book, the Substack, the OnlyFans, a product, the Patreon—is an extension of that identity, a manifestation of the ideas and aesthetics you represent. . .

Now, let’s discuss the importance of creating your signature look, what I like to call your “costume.” This is your visual identity—your trademark that people will instantly recognize. . .

Let’s move to the next point: catchphrases and logos. Let’s think of iconic catchphrases that have brought us closer to a celebrity, or at least made them a lot easier to remember. We can sometimes even remember their catchphrase first…

Email lists are more important than you realize. They’re one of the only guarantees you have of reaching your audience if you ever get shut down on. . .

Thank you so much for listening to me thus far! Hopefully. . .

Okay—time for a little disclaimer. I’m not an influencer. But  I am a hyper-observant strategist who’s spent a lot of time watching what works—and what doesn’t—in the creator universe. . .

Okay—time for a little disclaimer. I’m not an influencer. But  I am a hyper-observant strategist who’s spent a lot of time watching what works—and what doesn’t—in the creator universe. . .

Okay, we’ve started setting the scene. You’re establishing your look, your tone, the vibe of your content. But now we’re stepping into more elusive territory—the unspeakable thing. . .

You need to speak in your videos. It doesn’t have to be on every platform, but somewhere in your content, your audience should hear or read your actual voice. . .

At some point, whether you’re an OF creator or just a social media personality, you’ll feel the urge to collaborate with like-minded people. Resist it—for now. Build your brand, establish your personality, and let people get attached to you before introducing others into the mix. . .

Think of your product as a supporting character in the movie of your life. Before it ever launches, it should already feel familiar to your audience—like something they’ve been watching slowly come to life. Great personal brands do this without us even noticing. . .

“Some of you may think. . .”

Let’s dive into pay-per-view (PPV) platforms. Just like building an email list, having a PPV site for your content is about reclaiming control over your work and monetizing it on your terms. It’s a direct rejection of platforms like Instagram. . .

For online platforms to share your writing on, I love Medium, Substack, and even Tumblr. Medium is where I started my career. I wrote personal essays and had something to point to when approaching celebrities. No one wants to take a chance on an unknown writer with nothing to show for it. . .

The final ascension of creating a product from your personal brand is severing yourself from it. . .

Introduction to the final section of this course, Press.

Learn how to slowly develop a team in this video lesson.

Now that you can kind of get a sense for who you are looking for, let’s take it a step further and get you actually prepared to hire someone by doing a little method acting: being the assistant. . .

“The fool doth think he is wise, but the wise man knows himself to be a. . .

“Writing became more like eavesdropping and less. . .

Read the interview: Luna Sofía Miranda (Anora) Talks Strip Clubs and Sean Baker, a transcribed recording between Luna and Sawyer. LSM speaks of fear, and. . .

Thank you from the bottom of my heart for taking this course. I hope “Commodification of Self” acts as an. . .